// Dynamic remarketing
Dynamic Remarketing with Merchant Center — show the exact product they viewed
Dynamic Remarketing pulls products from your Merchant Center feed and shows visitors ads featuring the items they viewed but didn't buy. It's the highest-converting display format Google offers — when set up correctly.
// Pre-launch scan
Check store-side signals before turning on Dynamic Remarketing
We verify gtag presence, conversion tracking, structured data, and feed-page consistency — the inputs Dynamic Remarketing needs.
Run readiness scan →The 4 ingredients
- Merchant Center feed — Dynamic Remarketing pulls product images, prices, and titles from your existing feed. No new feed required.
- Google Ads conversion tag — with custom parameters: ecomm_prodid, ecomm_pagetype, ecomm_totalvalue.
- GMC ↔ Ads link — standard account link. See our connection page.
- Display campaign — in Google Ads → Campaigns → New → Sales → Display → use Smart bidding.
The custom tag parameters
On every product page, your gtag needs to send these parameters so Google knows which product the user viewed:
- ecomm_prodid — the offer ID from your feed (must match exactly).
- ecomm_pagetype — home / category / product / cart / purchase.
- ecomm_totalvalue — product price.
Why it doesn't work for most stores
- ecomm_prodid does not match feed offer_id — silent failure. Google has nothing to match against.
- gtag not installed on cart/checkout pages — audience lists never populate.
- Audience too small — requires 100 cookies in 30 days minimum.
- Feed has many disapproved items — Dynamic Remarketing only shows approved items. Disapproved = no ad.