// Misrepresentation checker
Misrepresentation checker — find possible issues before review
Misrepresentation is the most common — and most misunderstood — Merchant Center flag. Google rarely tells you exactly what triggered it. This page lets you scan your store for the specific signals associated with misrepresentation: trust, identity, policy, product page consistency, and checkout indicators.
// Run the misrep scan
Find possible misrepresentation issues in 60 seconds
50+ trust, identity, policy, and checkout signals reviewers commonly cite for misrepresentation. Independent tool, free scan, no signup.
Start misrep scan →The 12 most common misrepresentation triggers
- Missing or inconsistent contact information
- Free email used as business contact (Gmail, Yahoo, Outlook)
- Policy pages with template/copy-pasted language
- Vague refund or shipping policies
- Missing About page or stock-photo team
- Business name inconsistent across store / WHOIS / payments
- No third-party trust signals (Trustpilot, social, DMCA)
- New domain with very limited search history
- Generic stock product images
- Price mismatches between feed, page, cart, and checkout
- SSL missing or mixed-content warnings
- WHOIS using privacy proxy on a brand-new domain
Deep dive
Need the full how-to for each trigger? Read the misrepresentation guide — step-by-step walkthrough with examples.