// WooCommerce · Merchant Center

WooCommerce → Google Merchant Center, without feed mismatches

WooCommerce gives you complete control over your feed — and complete responsibility for getting it right. This page walks through the feed plugins worth using, what attributes to fill, and how to spot the silent disapprovals WooCommerce stores hit most often.

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Three ways to push WooCommerce products to Merchant Center

  1. Google Listings & Ads (official, free) — WooCommerce's own plugin. Closest to a managed integration.
  2. Third-party feed plugins (WooFeed, ELEX, CTX) — more flexibility, more chance of attribute gaps.
  3. Manual XML/CSV upload — for stores with custom feed needs. Most error-prone.

WooCommerce-specific issues that trigger disapprovals

  1. Variable products with the parent in the feed — submit variations only, not the parent placeholder.
  2. Tax-inclusive vs tax-exclusive mismatches — WooCommerce tax settings must match Merchant Center tax config.
  3. Shipping classes not mapped to GMC shipping settings — each WC shipping class needs an equivalent GMC entry.
  4. Missing GTIN/MPN/brand fields — most WC themes do not expose these fields by default.
  5. Stale stock when WC handles availability outside the plugin — inventory desync triggers misrepresentation.
  6. Product schema missing or wrong — most WC themes generate broken JSON-LD. Validate every product page.

Policy-page checklist for WooCommerce stores

WooCommerce gives you blank policy pages by default. Most stores fill them with template language that fails review.

  • Refund policy with exact day counts per scenario.
  • Shipping policy listing each country, courier, time-to-deliver, cost.
  • Privacy policy with GDPR-compliant language if you serve EU customers.
  • Terms of service that covers payment, disputes, intellectual property.
  • About page with real business identity (founder name, business registration where applicable).
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