// Google Shopping setup
Google Shopping setup — without losing products to silent disapprovals
Getting products into Google Shopping isn't just about uploading a feed. Your store, policies, Merchant Center settings, and feed all need to agree with each other. Mismatches between them are the #1 reason products are silently disapproved.
// Pre-submission scan
Check your store before submitting products
Free 60-second compliance scan across 50+ readiness signals. Independent tool, no credit card required.
Start free scan →The full path: store → Merchant Center → Shopping campaign
- Storefront readiness — policies, contact, trust signals, product page quality.
- Merchant Center account — created with matching business identity, verified, claimed.
- Product feed — pushed from Shopify, WooCommerce, or a manual upload. Validated against required attributes.
- Shipping & tax settings — configured to match your store policies and country settings.
- Account link to Google Ads — enables Shopping campaigns to use the feed.
- Shopping campaign created — after Merchant Center status is approved + products are active.
Submitting products without rejections
After your feed is connected, Merchant Center re-checks every 24–48 hours. Most rejections fall into these buckets:
- Image rejections — text overlay, low resolution, generic stock.
- Price-mismatch rejections — feed price differs from landing page or cart.
- Availability mismatch — feed says in stock, page says sold out.
- Missing GTIN/MPN for branded items.
- Restricted/prohibited products — even when accidental.