// Multi-account / MCC
Multiple Merchant Center accounts — set up an MCC the right way
If you run more than 2-3 stores, or you're an agency managing client stores, you need a Merchant Center Manager Account (MCC). This page walks through how to set it up, how sub-accounts work, and the trap most agencies fall into.
// For agencies
Audit every client store from one dashboard
Our Mastery plan supports unlimited stores, white-label PDF reports, and bulk scanning — built for agencies managing multiple Merchant Center accounts.
See Mastery plan →What an MCC actually is
A Manager Account in Merchant Center is a parent account that owns sub-accounts. Each sub-account behaves like a regular Merchant Center account (own feed, own settings, own status) but billing, user access, and policy events roll up to the manager.
When to use one
- You're an agency managing 2+ client stores.
- You run multiple brands (each on a different domain).
- You have country-specific stores under one company.
- You want a single team-wide login that doesn't mix store data.
Creating a Merchant Center MCC
- Go to merchants.google.com → top-right → Account → New manager account.
- Pick a business name (visible only to your team, not to customers).
- Add sub-accounts: New sub-account → enter the store URL → assign owner.
- Existing Merchant Center accounts can be invited to join an MCC — they don't lose anything.
The trap agencies hit
- Single suspension = MCC reputation hit — if one sub-account is suspended, it can affect Google's trust in the manager. Audit every client before adding them.
- Mixed business identity — sub-accounts must have distinct, real business info. Same address across 5 stores looks like a network.
- Domain ownership inheritance — a previously suspended domain in a sub-account flags the whole MCC for closer review.