How to set up Loyalty Programs in Google Merchant Center

Requirements

• ✓ Verified Merchant Center account with active Shopping
• ✓ Real loyalty program with clear tier structure
• ✓ Member-only prices that are lower than regular prices
• ✓ A signup URL Google can review
• ✓ Available in supported countries — US, DE, FR, AU, and more

Step-by-step setup

1. 1
   Enable Loyalty Programs

   Merchant Center → Growth → Manage programs → Loyalty programs → "Get started".
2. 2
   Define your loyalty tiers

   Enter tier names, member benefits, and the URL where customers can join.
3. 3
   Add loyalty attribute to feed

   In your primary feed, add loyalty_program column: name of program + tier name.
4. 4
   Upload member prices

   Either supplemental feed with loyalty_program price overrides, OR feed rules that compute member price from regular price.
5. 5
   Submit signup URL for review

   Google reviews your loyalty signup page for legitimacy (2-5 days).
6. 6
   Verify badge appears

   Once approved, check your Shopping ads — "Members save X%" badge should show on eligible products.

Common issues + how to fix

Related guides

• → Promotions setup