// GMC add-on setup guide

How to set up Marketing Methods in Google Merchant Center

Marketing Methods is the central dashboard that surfaces every marketing surface Google offers to Merchant Center users — Promotions, Loyalty programs, Free Local Listings, Dynamic Remarketing eligibility, and Automated Discounts.

// Add-on
Marketing Methods
// Impact
Central control
// Setup time
4 steps · ~15-30 min
// Direct link
Open in GMC ↗

Requirements

  • ✓ Verified Merchant Center account with active products

Step-by-step setup

  1. 1
    Open Marketing Methods
    Merchant Center → Marketing → Methods.
  2. 2
    Review current status
    Each method shows its current state: Not enabled / Setup incomplete / Active / Under review.
  3. 3
    Click into each method
    Get one-click access to the setup flow. Follow the individual setup guides for each.
  4. 4
    Monitor performance
    The Overview tab shows which methods drive the most clicks + revenue for you.

Common issues + how to fix

⚠
Method eligibility not showing
Requires country + product availability. Some methods only in specific countries.

Related guides

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