// GMC add-on setup guide

How to set up Regions in Google Merchant Center

Regions let you customize product availability, pricing, or shipping for specific geographic zones within a country. Essential for multi-warehouse retailers, franchisees, or brands that sell at different prices in different states.

// Add-on
Regions
// Impact
Multi-region revenue
// Setup time
6 steps · ~15-30 min
// Direct link
Open in GMC ↗

Requirements

  • ✓ Verified Merchant Center account
  • ✓ Primary feed already active
  • ✓ Clear list of regions you serve differently
  • ✓ Access to postal code / city / state data for each region

Step-by-step setup

  1. 1
    Enable Regions
    Merchant Center → Settings → Regions → "Add region".
  2. 2
    Define each region
    Give it a name + region ID. Add geo boundaries: list of postal codes, cities, states, or subdivisions.
  3. 3
    Add region_id to your feed
    Create per-region variants in a supplemental feed. Use the region_id column to tag which region each row applies to.
  4. 4
    Vary availability by region
    For each region, set availability = "in_stock" / "out_of_stock" per product.
  5. 5
    Vary price by region
    For each region, add a price column with the region-specific value.
  6. 6
    Verify in Merchant Center
    Products tab → filter by region → check that overrides appear.

Common issues + how to fix

⚠
Region overlaps confuse Google
Postal codes must be uniquely assigned to one region. Overlaps cause silent failures.
⚠
Feed rules conflict with region overrides
Region-specific values in the supplemental feed override primary. Check the "final" values in Merchant Center diagnostics.

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