// Magento · Merchant Center
Magento → Google Merchant Center, without feed mismatches
Magento is the most flexible ecommerce platform — and the easiest to misconfigure. Most Magento Google Merchant Center setups need a third-party feed extension. Picking the wrong one or skipping attribute mapping creates silent disapprovals.
// Magento-aware scan
Scan your Magento store the way Google reviewers do
50+ store-side checks across policies, product pages, structured data, and trust signals. Free.
Scan my Magento store →Three ways to push Magento products
- Google Shopping by Magento extension — official-ish, free, decent for basic stores.
- Third-party feed extension (Mageplaza, Amasty, Wyomind) — better control over attribute mapping. $50–$150 one-time.
- Manual XML/CSV export — for stores with custom product structures.
Attribute mapping that catches most Magento stores
- Configurable products — send children to the feed, not the configurable parent.
- Bundle and grouped products — decide whether bundle goes as one item or breaks into components.
- Custom attributes for GTIN/MPN/brand — Magento doesn't have these by default; create them in Stores → Attributes.
- Tax-inclusive vs tax-exclusive pricing — must match GMC tax settings exactly.
- Multi-store setups — each Magento store view should map to one Merchant Center sub-account.
Magento-specific issues that cause silent disapproval
- Disabled or out-of-stock items still in feed — Magento product status sometimes doesn't sync with feed filters.
- Customer group prices showing in feed — B2B-only prices accidentally exported as the public price.
- Default URL key changes — URL rewrites can break feed-to-page matching if not regenerated.
- Custom theme breaks product schema — validate JSON-LD on every product type after theme updates.